“Motorcycles are more resilient against a recession than cars because these products are used in Asia for people’s main mode of transport,” said Makoto Haga, president of Tokyo-based hedge fund Wing Asset Management Co. “Motorcycles give Honda an advantage over its rivals.”
What are the implications for the rest of the world? What if cash-strapped Americans were to turn to efficient and affordable motorcycles as a means of everyday transport? What would it take to make this happen? In my opinion, safe motorcycle infrastructure is needed, the riders will follow.